Lacville Viventia SA

About Lacville Viventia SA

Building a trusted, transparent Swiss holding company focused on consumer goods enterprises.

Mission & vision

Lacville Viventia SA is a Swiss-based holding company created to acquire, hold, manage, and sell participations in Swiss and foreign enterprises, in particular in the consumer goods industry (including food, wine, and tobacco). This includes manufacturing, wholesale, and retail of these products.

Our mission is to become a leading player in the consumer goods industry by improving operational efficiency, promoting growth and maintaining high standards of quality and sustainability. Strategic initiatives are financed through shareholders’ resources and reputable local Swiss banks, with a firm commitment to corporate social responsibility.

Operations & strategic goals

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Turnarounds

Identify and improve underperforming companies across the value chain.

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Local subsidiaries

Swiss talent strategy with local entities and strong university ties.

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Financial discipline

Local compliance, transparent cost control, reinvestment for growth.

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Manufacturing

Fit-for-purpose sites with sustainable, resource-responsible practices.

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Distribution

Rigorous suppliers, efficient logistics, reliable order fulfillment.

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Compliance

Adherence to trade and competition laws across operations.

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Quality

Audits, controls, corrective and preventive actions.

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Sustainability

Responsible sourcing, recycling, energy efficiency, compliant labeling.

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Technology

Advanced SCM tools, cybersecurity, and brand/e‑commerce integration.

Why Switzerland?

  • Local expertise: operations anchored in Fribourg and across Switzerland, leveraging established networks.
  • Compliance by design: predictable, high‑standard regulatory and food safety environment.
  • Banking stability: access to financing through reputable Swiss banks and a resilient financial system.
  • Swiss quality halo: reputation that supports premium positioning and export credibility.
  • Sustainability culture: alignment with our CSR commitments and environmental responsibility.

Group Investments

Vitapain SARL
Mint Fresh Supermarkets and Cafe
Second House Merchant Pty Ltd
AMR Superannuation